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In this video tutorial, the presenter demonstrates how to create a web design proposal using a successful template from their six-figure freelancing business. Viewers are instructed to download the Word template linked in the description. The video covers key aspects of proposal creation, including what to include, how to send it, and ensure it's signed. While utilizing an existing template from client management can simplify the process, the presenter outlines steps for creating a proposal from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. Critical questions for the client brief focus on business operations, target market, desired actions from website visitors, competitive advantages, customer value, and current lead generation methods.