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In this video tutorial, the presenter explains how to create a web design proposal using a template that supports a successful freelancing business. The summary includes key steps: creating an effective proposal, detailing its contents, sending it out, and getting it signed. For a quick start, utilizing an existing proposal template is recommended; however, for those who prefer a custom approach, a clear client brief is essential. The presenter suggests asking clients key questions to understand their business, target market, desired actions for website visitors, unique selling points, customer value, and current customer acquisition methods, which will inform the proposal development process.