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Gift certificate purchases peak in December, making it an excellent opportunity for businesses to attract and retain customers. This video tutorial demonstrates how to create your own gift certificate, an effective strategy to bring loyal customers back and attract new ones. Additionally, viewers are encouraged to sign up for the VIP vault at LaShondaBrown.com, which offers a variety of resources, including cheat sheets and stock photos. The presenter also mentions using Canva for creating thumbnails and animations and invites feedback for a potential video on designing YouTube graphics. The tutorial will guide viewers through the gift certificate creation process.