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Writing a catering proposal effectively is crucial, as it serves as your first impression to clients, akin to a first date where you showcase your business. The proposal provides an opportunity to highlight your offerings and connect with potential clients. The presenter will demonstrate the process of creating a proposal using the platform PandaDoc, which allows users to receive notifications when clients open the proposal and see how long they spend on each section. For those interested, a link is provided for a 10% discount on signing up for the platform.