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In this video tutorial, the creator demonstrates how to create a web design proposal from scratch, using a template from their successful freelancing business. Viewers can download the Word template via a link in the description. Key points covered include: creating an effective proposal, detailing its contents, sending it, and obtaining signatures. Though an existing template can be utilized, the video outlines steps for crafting one independently: obtain a clear client brief by asking questions about the client's business, target market, desired visitor actions, unique selling points, customer value, and current lead generation methods.