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In this video tutorial, the presenter explains how to create a web design proposal from scratch, utilizing a template used in their successful freelancing business. Viewers are encouraged to download a Word template linked in the description. Key topics covered include crafting an effective proposal, the essential components of a proposal, and the process of sending it for approval. The presenter suggests using an existing template but also details the steps for creating one from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. Important questions to ask clients include their business model, target market, desired actions for website visitors, unique selling points, customer value, and current acquisition methods.
