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A social media policy is an internal document that guides employee interactions on platforms like Facebook, Instagram, and Twitter. As these platforms grow in influence, they offer companies new opportunities for customer engagement and brand identity formation. However, the rapid nature of social media also poses risks, as inappropriate posts can damage a company's reputation. A comprehensive social media policy addresses these concerns, outlining acceptable practices and behaviors. The video tutorial, presented by eFORMS, the largest document database, will provide insights into effective social media policies and a customizable template at the end. It’s crucial to differentiate between social media policies and social media strategies.
