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In this video tutorial, Mel introduces a free social media proposal template designed to help social media managers secure clients, whether it's their first or 50th. The tutorial emphasizes the importance of a strong social media portfolio in converting potential clients and offers a step-by-step guide on how to customize the proposal template effectively. Mel, who owns a successful social media agency, shares insights on what to include in the proposal, which should be sent after a discovery call with the client. The goal is to move away from generic proposals and enhance engagement with potential clients.