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In this video tutorial, Mel, a successful social media agency owner, guides viewers on how to create an effective social media portfolio to attract clients, whether it's their first or fiftieth. She emphasizes the importance of standing out with engaging proposals rather than using typical templates. Mel introduces a free social media proposal template that complements the video and will help viewers customize their proposals. Before delving into the details of the template, she clarifies that the proposal is sent after a discovery call with potential clients. The session aims to equip social media managers with the necessary tools to sign new clients successfully.