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In this tutorial, Aaron, a product marketer at ChartMogul, introduces the subscription analytics platform designed to optimize business revenue. ChartMogul provides precise insights into key metrics, including monthly recurring revenue, churn, average revenue per account, lifetime value, and cash flow. Users can segment customers by various attributes, such as plan and region, and create complex cohorts. Before utilizing these features, data must be integrated into ChartMogul. The platform supports direct integrations with multiple billing systems (e.g., PayPal, Chargebee) or allows for custom data source addition by inputting API information.