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In this video, the presenter outlines a step-by-step guide to creating a hotel marketing plan, emphasizing its importance whether launching a new hotel or planning for the year ahead. A free downloadable template is provided for viewers. The speaker, Jenn, highlights the necessity of having a foundational plan, even if changes occur later. Typically, the General Manager and department heads meet annually to establish overarching objectives before individual teams develop their budgets and strategies. Viewers are encouraged to subscribe for more hotel marketing insights.