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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan for delivering your product to target customers via the appropriate channels and should be developed after positioning and messaging. The strategy consists of three stages: pre-launch, launch, and post-launch. During the pre-launch, the focus is on building awareness and credibility through education, which helps to generate an organic following for beta testing and word-of-mouth promotion. The launch stage aims to drive user adoption through announcements on organic channels and paid advertising. Finally, the post-launch stage focuses on optimizing and scaling your channels.
