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In this video, Chris Bales from the Sponsorship Collective provides a training session on creating effective sponsorship proposals, a crucial tool in the sponsorship process. He emphasizes the importance of crafting a well-structured pitch deck, noting that many misunderstand its significance. Bales outlines the art of building a proposal, discussing common pitfalls and the best practices for success. He plans to share three proposal templates to guide viewers in developing their own sponsorship pitches. The video also invites viewers to join the private Facebook group for additional resources and training.