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In this tutorial, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. She emphasizes the importance of having a one-on-one conversation with the client as the first step to booking them. This meeting should last about an hour, during which planners should gather logistical information about the event, such as the type, date, venue, expected attendance, and demographic details. Chelsea advises planners to ask numerous questions to capture the client's vision creatively, including potential themes, color schemes, and preferences for food and music. Taking detailed notes during this consultation is crucial for developing an effective proposal.