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In this video tutorial, the presenter outlines how to create a web design proposal from scratch using a template that has contributed to their six-figure freelancing business. It covers several key steps: creating an effective proposal, understanding its contents, sending it, and obtaining a signature. While using an existing proposal template from a client manager is suggested as a quick option, the tutorial emphasizes the importance of creating a proposal from scratch by following these steps: obtaining a clear client brief, writing the proposal, sending it, and following up. Key questions to ask in the client brief include understanding the client's business, target market, desired visitor actions, unique selling points, customer value, and current lead generation methods.
