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In this video, professional commercial photographer Kevin Patrick Robbins outlines how to create an effective creative brief when requesting photography services. He emphasizes the importance of introducing yourself, your company, and the services or products you offer. This initial introduction allows photographers to understand who you are and your brand's existing imagery, enabling them to tailor their work accordingly. Robbins plans to present the information in clear sections and bullet points for ease of understanding, ensuring a quick and straightforward tutorial on what to include in a creative brief and what to expect in response.