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In this video, Meg discusses the importance of a brand questionnaire for brand photographers, particularly when planning branding photo shoots. She emphasizes that after a client books and pays their deposit, she sends them a welcome email that includes the questionnaire. While she asks more than four questions, Meg highlights her four favorite questions that she believes are essential for understanding her clients and their brands. These questions help improve the quality and effectiveness of the branding photo shoots. The video aims to provide insights into creating a more effective questionnaire for photographers.