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why every business needs to have a copyright transfer agreement the rule of copyright is whoever creates the content owns it so whoever is making your logo taking your pictures doing your videos although you pay them they still own the content like a house ownership has to be transferred in writing thats why you should have a copyright transfer agreement this is going to say although you made my logo although youre taking these photos although youre making this video you are transferring your copyright interest in that product or in that item to me theres a case right now in Atlanta for Sweetwater Brewery its a beer company that started about 30 years ago and they paid their family friend $500 to draft their logo 30 years later Sweetwater Brewery sold for $300 million and the family friend guess what they did yes they filed a lawsuit saying they want $30 million for their interest in the logo you want to make sure that before you exchange payment that the person designing somethin