Add light in the Press Release Email

Aug 6th, 2022
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How to add light in the Press Release Email

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whats up otters my names scott bartnick im one of the founders here at otter pr today were going to talk about press release distribution [Music] so if youve seen some of my other videos we talked about what a press release is and why you want to use one the different types of press releases and really the value of a press release so in this video we want to talk about how to get it out there how to distribute the press release get your story in front of the masses in front of the audience and so what i want to explain to you is theres really two reasons to do this and two ways to do this so one you can do a press release for the seo and kind of the link juice and the as seen on and so what i mean by that is if you do a press release on a wire itll show up on a whole bunch of affiliate sites so yahoo finance fox bloomberg things like that where itd actually show up itll say press release on the top and ill have the whole story that youve written and curated with the hopes th

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Writing a Media Advisory A brief, direct, and informative headline announcing the event. A sub-headline to clarify or add more information about the event. Contact information (name, title, phone number, email address). A brief explanation of the events purpose. The 5 Ws: Who, What, When, Where, Why.
How to Submit a Press Release Find journalists who might be interested in your press release. Get the journalists contact details. Craft a killer pitch. Make your subject line irresistible. Send your press release pitch (at the right time). Follow-up on your release.
The first paragraph of your release should be brief and include all of the important information: Who, What, Where, When, and Why. Everything the reader needs to know should be in this paragraph. 7. The rest of the release should include any necessary details.
How to Write a Press Release Write a compelling headline. Add more context with a subheadline. Convey the news value to the press. Offer a tempting quote. Provide valuable background information on the subject. Summarize the who and the what in a boilerplate. Include contact information. Proofread before publishing.
Start your email with an attention-grabbing subject line. Greet the recipient by their first name (Hi Stacy) and congratulate them on their latest achievement/personal success. Briefly include all the information about the press release in a concise manner. Also, dont forget to add a small CTA at the end of the email.
Support Your Press Release Distribution: How to Pitch Your News to Journalists Include a brief overview of the news in your email to journalists. Offer an exclusive. Dont send attachments: If you include photos or visuals of any kind, send a link. Dont turn it into a sales pitch. Personalize the pitch.
Include a call to action Your call to action should be located at the end of your press release and it should be written separately from the closing paragraph. It should be a simple sentence that clearly tells the reader what to do next.

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