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With more and more people cutting the cord, CTV digital advertising has become a popular method of docHubing people online. In fact, CTV ad spend rose nearly 60% from 2020 to 2021, docHubing $14.44 billion. This newer player in the advertising game will continue growing as a larger number of people rely on the Internet to consume content. So, what exactly is connected TV advertising? Ill explain! CTV advertising definition Connected TV, or CTV, refers to televisions that use the Internet to stream video. Think Smart TVs that let you download apps to your favorite streaming services. This definition also includes devices that give a television the ability to stream online, like video game consoles or Fire sticks. CTV advertising, in turn, is a form of digital advertising that docHubes people while theyre using a CTV device. CTV does not provide video via traditional broadcast, satellite, or cable channels, so ads viewed in this manner would not be considered connected TV ads. An acronym
