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Welcome to Unit 3 of Optimizing AdSense. In Units 1 and 2, we covered two of the inputs that make up your AdSense revenue: CPM/CPC and CTR. There is one more key component to your revenue: the number of impressions you serve on your site. So what is an ad impression exactly? An ad impression is counted each time an individual ad is shown on your site. Depending on the ad format, an ad unit could show multiple ads and serve multiple impressions. For example, a 300x600 ad unit could show one image ad that would count as one ad impression or it could fill with four text ads that would count as four separate ad impressions. Impressions can sometimes be confused with page views and ad requests - two other metrics you can see if your Performance Reports. A page view is what we count in your reports every time a user views a page displaying ads. Well count one page view regardless of the number of ads displayed on that page. For example, if you have a page displaying three ad units a