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Whats up brand builders Stephen Houraghan here at Brand Master Academy and in this video youre going to learn how to use the brand ambassador strategy with top examples and programs so you can understand how this branding and marketing strategy Works to extend docHub create alignments and sell more stuff now when you search the word Ambassador you get this example an accredited Diplomat sent by a country to another country as its official like the French ambassador to Portugal now of course that doesnt really help but on closer inspection we get this a person who acts as a representative or a promoter of a specified activity like hes a good Ambassador for the industry okay so that starts to shine a light on it a little bit ultimately a brand ambassador as a person often quite famous but not always who a brand engages to promote the brand and its products so now that we have that definition out of the way lets understand ambassadors a little bit more so