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email is one of the best ways to generate business for your hotel whether youre trying to book more groups or simply docHub those potential guests who are ready and willing to travel right now thats why you need to grow your email list and the best way to do it is to create whats called a lead magnet quick intro time my name is jen zajac and im a hotel copywriter on a mission to help hoteliers like you recover more business by getting more eyeballs on your website and more direct bookings from your guests if you want to learn about content and marketing for hotels make sure to hit that subscribe button below before we get into exactly what a lead magnet is and why its so effective for hotels lets talk about the old way of growing your email list maybe you threw something like this into your website footer subscribe to our newsletter is not a great call to action as a customer i want to know like what is in it for me why should i give you my email address what value will i receive