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hey there what is going on min train here co-founder of scale my cleaning business [Music] email marketing is the topic today but its specifically what you should be adding in to email marketing or your email marketing copy to actually get success i see a lot of business owners you know theyre docHubing out to their ideal clients and theyre theyre crafting up a copy i have people send me copies every single day for me to review and try to look at and ask for feedback and nine out of ten times when they send me the copy its like a college essay that theyre trying to submit to a professor about why theyre cleaning companies the best forgetting the whole point of what emailing is about or what they should use email marketing for if youre unaware email marketing in the b2b industry is extremely powerful when youre doing it right so going back to what i was saying a lot of business owners uh they tend to send emails on what they feel or or you know what theyve heard is the correct