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welcome to the visualizing business model series this video is going to be about a business model called the business model canvas in it im going to talk about and show you how to apply the business model canvas framework to your business im going to start off talking about business models in general then ill speak about the business model canvas itself and then finally well dive into each of the nine aspects of the business model canvas if you like this kind of stuff please give us a like a subscribe would even be more awesome and dont forget to turn on the notifications if theres a specific business model visualization youd like me to do in future please let me know in the comments below now back to the bmc lets get into it what is a business model quite simply its a companys production design at its core its an explanation of how youll produce valuable products and services peter trucker says a business model is supposed to answer who your customer is what value you can