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although press releases and media pitches are two related public relations tools theres actually a very clear difference between them think of it like this a media pitch is to a press release as a cover letter is to a resume in both cases the letter provides additional information and context for the information that youre sending just as you would with a cover letter you want to make sure that your media pitch includes what or who the product or person is why the person receiving this should care and where to get more information however unlike a cover letter with the media pitch you dont need to send a press release you can simply send a journalist a quick email that explains your story idea why their audience would be interested and where to get more information to learn more about media pitching public relations or marketing your business contact us or visit three girls Mediacom