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advertising and promotion are essential components of a successful business however do you know how to get a quick idea of how promotions affect your sales in this video i will show you how to determine the average sales for each product on the days you have promotions and compared the average on days with promotions to the days without promotions the data set used in this video demo is for marketing analytics written by wayne winston this data set contains daily sales of cakes pies cookies smoothies and coffee from 2013 to 2015. first place your cursor anywhere in the data cells from the insert tab select pivot table select the data and click ok the pivot table field list will appear drag promotion field to the row box and each product to the values box double-click each product to change the entries in the values box to average sales for each product next lets draw curves because a picture is worth a thousand words place your cursor anywhere in the pivot table click insert then sele