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In this tutorial, Julian Cole demonstrates how to write a creative brief using the example of a Cheetos ad. The creative brief formula involves identifying the consumer target, problem, goal, and single-minded message. The Super Bowl spot for Cheetos featuring MC Hammer is discussed as an example. The ad showcases Cheetos popcorn as a solution to a common problem. Cole, a strategy trainer and consultant for major brands, aims to help viewers understand the fundamentals of strategy through this breakdown. The ad slogan "You can't touch this" highlights the uniqueness of the new Cheetos popcorn product.