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Hey friends! Have you ever considered using gift certificates as a marketing tool for your business? While they can be beneficial, especially for concierge and organizing businesses, there are common traps to avoid. In this video, I discuss the potential pitfalls of using gift certificates and how to steer clear of them. I'm Kelly Schaefer, the creator of the Concierge Academy, dedicated to helping local businesses increase revenue and attract more clients. Early in my business, I often got asked about selling gift certificates, and I have learned valuable lessons along the way. Follow along to learn more!
