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- A content inventory is a list of content organized in a spreadsheet or table. It includes a list of URLs and corresponding information, such as the name of the content, its format, creation date, owner, topic tags, and even where original files are stored. Content inventories show you how much content you have, but they wont tell you how well its performing, or how you can improve it. Thats where a content audit comes in. A content audit uses set criteria to evaluate the quality of the content in the inventory. Typical criteria columns in a content audit include things like readability scores, whether the content is factually accurate, if it adheres to accessibility guidelines, if it uses plain language, and proper formatting and structuring techniques. You can add user-focused criteria, like the targeted user groups and how well the content supports their tasks or answers their questions. You can add business-focused criteria, like whether the content reflects the organizations