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[MUSIC PLAYING] SPEAKER: What is Apple best known for? Easy answer, for its innovation in hardware, software, and services for a wide range of products, such as computers, iPhones, and iPads. Now heres whats less known and equally docHub about the company, its organizational design and the associated leadership model that have played a crucial role in driving its innovation success. It all began after Steve Jobs returned to Apple as CEO in 1997. One of his first acts on his return, laying off the general managers of all the business units in a single day, not a move that inspires a welcome party. But there was a method to Jobs madness. Apple at the time had a conventional structure for a company of its size and scope. It was divided into business units, each with its own profit and loss responsibilities. Jobs believed this conventional management stifled innovation. He put the entire company under one PL and combined the different functional departments of the business units i
