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ROGER MARTIN: This thing called planning has been around for a long, long time. People would plan out the activities theyre going to engage in. More recently, has been a discipline called strategy. People have put those two things together to call something strategic planning. Unfortunately, those things are not the same, strategy and planning. So just putting them together and calling it strategic planning doesnt help. What most strategic planning is in the world of business has nothing to do with strategy. Its got the word, but its not. Its a set of activities that the company says its going to do. Were going to improve customer experience. Were going to open this new plant. Were going to start a new talent development program. A whole list of them, and they all sound good, but the results of all of those are not going to make the company happy because they didnt have a strategy. [MUSIC PLAYING] So whats a strategy? A strategy is an integrative set of choices that position
