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[Music] how are ott service providers and broadcasters changing their operating models in order to maximize their ott revenue ott advertising revenue yeah i think it builds on a little bit of the earlier comments i said about you know needing more real-time data you know we we operate a global content delivery network we have people you know eyes on glass 24 7 folks who are making sure that the bits and the bytes of these ott services are moving freely around the world and and being delivered out to you know the end user were starting to see almost an equivalent emerge with our customers on the ad operations front like we literally see folks who are you know keeping eyes on glass of their ad results uh during during major events and making those changes so thats thats definitely one way that were seeing some of the operational um you know changes being made another thing is just a willingness to uh distribute and publish their content more broadly than ever right so i think in the