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- If your average deal size is anything more than say $997 a month, then its very, very likely that you wont convert unless theres a human involved, theres a sales person involved. Now, this is regardless of whether youre product led growth or youre just traditional lead based marketing, either way, theres this human rule of, Im not gonna swipe my credit card for more than $997 unless I talk to a human being, and I know theres a real person on the other end. Now, the only exception to this rule is if you are Elon Musk, in which case hes one of the greatest marketers out there, even though he spends $0 in marketing. In which case you will probably go to the Tesla website and swipe your Apple Pay and pay tens of thousands of dollars for a car for delivery 18 months from now. But for everyone else, us mere mortals like us, for most of us, maybe youre as good as Elon Musk, I dont wanna assume anything. Then in that case, were left with this big question, if we wanna increase