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every FinTech needs to develop a program launch strategy that addresses how it will attract and retain customers as a starting point you need to analyze your target audience demographics this includes assessing profitability relative to audience size as well as the region or market you intend to enter and its regulatory requirements which can differ docHubly market by market and can affect the user experience youre aiming to deliver now youre ready to compare your product features strengths and target audience to those of your competitors here you may find slight differences this information can help you refine your strategy to better differentiate your brand lets consider your strategy how will it address product design and answer questions such as will the card be supported by a mobile application and if so how what app features are important to your users if youre issuing prepaid cards will they be reloadable or non reloadable what is your cache access strategy do you want