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TOLE KHESIN: All right, so well go through some of the benefits of captioning, and there are a number of different reasons why people transcribe and caption their video content. And well cover some of these things. So the first one is accessibility for deaf and hard of hearing. So this is really a very big issue. In the US alone, there are 48 million people, so thats roughly one in six, that have some sort of hearing loss thats docHub enough to impact ability to understand the video. The second reason is search engine optimization, or SEO. If youre creating video content for marketing purposes and youre trying to increase the traffic to your site, adding captions is a great way to allow search engines to understand more about your video, because search engines cant watch a video. So they rely on the metadata and surrounding text, and often with video, that means that they know the title of a video and maybe some tags, but they dont really know very much else about it. Wher