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A client proposal is crucial for securing a deal, and creating an irresistible pitch requires understanding the client's expectations. It's essential to align the proposal with what the client wants, similar to a child's wish list at Christmas; clients dislike proposals that deviate from their anticipated format. To effectively manage client expectations, the proposal should be thorough and comprehensive, avoiding any gaps that could lead to confusion or questions later. The goal is to craft a proposal that resonates with the client, ensuring they feel satisfied and confident in the offer presented.