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Monica Talley, a director in trademark, discusses the significance of trademark licensing in enhancing brand market value and generating revenue. Trademark licensing allows trademark owners to permit third parties to use their trademarks, benefiting the trademark owners. It is a key factor in the value and profitability of many brands, with global retail sales of licensed products exceeding $200 billion annually. This practice enables brand owners to expand their brand awareness into new product categories and geographic markets that may be challenging to enter independently. Historically, leading trademark licensors have been found in entertainment, fashion, or luxury sectors.
