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Selling gift certificates during peak times can significantly boost your business's profitability. Even minor discounts can lead to substantial sales increases. Promotions simplify the process of creating and selling discounted gift certificates. MassageBook allows you to sell certificates by service or custom amounts. When running a promotion, purchasers pay a discounted price, but recipients receive the full value upon redemption. Both gift certificates and promotions are set up in the marketing section. In this tutorial, a single promotion will be created for two custom gift certificates: a $75 certificate for $60 and a $100 certificate for $75. A $75 custom gift certificate is already available for purchase.