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In this video, Eric Vorniczak of eback design teaches how to craft effective design proposals for freelance graphic designers and studio owners. He stresses the importance of understanding client expectations and structuring pricing and timelines to increase the chances of winning projects. Eric emphasizes industry best practices for proposals that can convert leads into clients. He also offers a proposal template designed to significantly improve success rates in securing jobs, making the proposal process more efficient. The video aims to provide actionable tips on branding strategy and design.