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In this video tutorial, Julie the Book Broad discusses the role of press releases in book marketing, particularly for book launches. She acknowledges that many marketing packages include press releases, which typically feature a headline, a quote, and essential book details. While press releases were crucial for gaining media attention in the 1990s, their utility for contemporary authors may be questionable. Julie introduces herself as part of Book Launchers, a team dedicated to helping authors write, publish, and promote nonfiction books effectively to enhance their impact, brand, and income while retaining all rights and royalties.
