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[Music] when writing a business plan your detailed company description should follow the executive summary while you touched on the basics in the summary this section should go into further details of your products or services and your company structure in this video we are going to show you how to write a company description for your business plan the company description of your business plan should include company name the official name of your business has registered in the state where you do business type of business structure sole proprietorship LLC partnership or corporation ownership management team names of the key people behind the company location where is the company headquarter company history when was the business started what inspired you to start the business what does your company fulfill mission statement a clear statement that represents the purpose of your company products services and target market a brief overview of what you plan to sell and to whom objectives an
