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[Music] hi my name is Mike bhana Diez with the merchants of business and today I'm here to talk about exclusivity agreements more specifically I'm going to talk about exclusivity agreements from the supplier side of the equation exclusive deals or exclusive arrangements are a very powerful tactic that can help build a win-win situation for both you and your core distributors it's executed well they can create a symbiotic relationship between you and your distributors together in the minds of your customers bringing both in new business in causing repeat business additionally they're a great defensive mechanism that can create natural barriers for your competition from entering into your space distributors are your partners but like any deal you want to make sure that you structure your exclusive the agreements that creates a winning agreement for you now don't get me wrong just because it's a winning agreement for you doesn't mean it's necessarily or inherently a losing agreement for...