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In this video, Scott Bartnick, a founder of Otter PR, discusses press release distribution. He explains the importance of getting your story in front of a larger audience and the two reasons for doing so: SEO benefits and gaining exposure on various affiliate sites. Distributing a press release on a wire can help it show up on platforms like Yahoo Finance and Bloomberg, increasing visibility and credibility. Press releases are valuable for both SEO benefits and reaching a wider audience.