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Hi John Hess from FilmmakerIQ.com. Recently Lindsay Ellis, a wonderful YouTube analysis channel released a video called Product Placement and Fair Use. In this one though I feel Ellis might have painted too bleak of a picture about what is allowed in the depiction of brands in narrative filmmaking. Since this question does pop up a lot and I have an obsession with the philosophy of IP laws, I felt compelled to make this short IQBits. Now, I am not a lawyer. But I did stay at a Holiday Inn Express one time and I took one summer class in Business Law with a professor that got me hooked on the subject matter Ill make this disclaimer again at the end, but when it comes to intellectual properties, judgement is based on specific application and its a matter of convincing a judge on the merits of the details of your specific case. So the real answer to every legal question on Intellectual Property is, It depends First - lets clear up the definitions of intellectual property of which