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Today's video tutorial focuses on setting up conversion tracking using Google Tag Manager. There are two main use cases: having a thank you page URL and not having one. This tutorial is suitable for beginners in conversion tracking and Google Tag Manager. The key steps include setting up performance tracking or conversion tracking using Google Tag Manager. You will need a website, Google Ads account, and Google Tag Manager account. The scenario involves a website where visitors can contact through a contact page or a free audit page. The tutorial will demonstrate setting up conversion actions in both scenarios.