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ever wondered how many ads you see per day the truth is we are exposed to hundreds of ads while we browse through content on our mobile phone desktop or even our connected tv these ads are carefully curated to target one single individual you in fact ads differ from person to person even when theyamp;#39;re looking at the very same content simultaneously so how do brands deliver targeted ads on thousands of websites and apps we call this programmatic advertising letamp;#39;s break it down programmatic advertising connects publishers and brands in milliseconds before the website is even loaded youamp;#39;re browsing through tons of content on the internet every day free of charge however in order to provide quality content some websites and apps also known as publishers or content creators need to generate revenue to do this they get help from ad exchanges also called ssps short for supply-side platforms but weamp;#39;ll come back to that ultimately brands want to docHub internet use