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in todayamp;#39;s video Iamp;#39;m going to take a somewhat boring and simple font and turn it into a premium logo in just 15 minutes using docHub Illustrator but before we get into any customization I want to go over why we customize type in the first place for me as a designer two things really stand out the first is that itamp;#39;s just too easy for any brand or any business out there to go and download exactly the same font and use it and theyamp;#39;ll end up looking just like you when you use just a font you type it out and you use that as a logo itamp;#39;s too easy for other brands to imitate you and so what weamp;#39;re doing is weamp;#39;re making these intentional customizations to make sure that you are inevitably unique itamp;#39;s not just a font Itamp;#39;s actually an intentional crafting of typography thatamp;#39;s going to make that brand stand out and that logo a little bit more memorable the second thing is Iamp;#39;m using typography to tell a story abou
