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Your logo is an important marketing and business asset, but it can be tough to create unique designs. With how rapidly the world of business and design is changing, how can you possibly keep up with the times? Well, heres how to adapt logo design trends for your needs. LESS IS MORE Gen Zs average attention span is 8 seconds, with millennials a tad longer at twelve seconds. This means, your logo has a shorter time frame to capture the attention of consumers. Since 2D design has taken over, this is a perfect time for designers to utilize the less is more mind frame when creating new graphic designs. To incorporate current logo design trends, designers should use as little visual information as possible when creating a business logo. Monograms are a popular way to achieve less with more. Incorporating two or three letters (usually the businesss initials), monograms use typography as the design. These have been popular for centuries, proving this trend is timeless. NEGATIVE SPAC