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This is a swoosh. This is a swoosh. Whether you call it an arch, swish, swirl or swoosh, this visual element is the last great clich of 20th century logo design. In September 2020, intel removed the iconic swoosh from their brand, effectively killing one of the last major examples in public consciousness. So where did this clich come from and is it at long last dead? [Music] The worlds favourite swoosh was designed in 1971 by Carolyn Davidson. Nikes tick-mark swoosh is truly a best-case scenario. Appropriately, it connotes the dynamic movement of sports and was given proportions that would work well on a shoe. Also, it was different from what other brands in footwear were doing at the time. Still there is nothing inherently interesting or great about the swoosh itself. The reason Nikes brand became so iconic is years of expensive marketing, and the reflected glory of the teams and athletes it has associated itself with over the decades. Another field where the swoosh makes sens
